Stop Making These 5 Digital Marketing Mistakes! (And Here's How to Fix Them)

Hello there,

Running a business in South Africa isn't for the faint-hearted and navigating the digital marketing world? Even tougher!
At Verity Digital, we’ve seen it all and today, we’re sharing the top 5 mistakes we see over and over (plus how you can fix them FAST).

Let’s get into it:

🚫 Mistake 1: Treating Your Website Like a Static Brochure
Fix: Your website should work for you — think SEO, lead capture forms, blog content.
✨ Tip: Regularly update your site with fresh content and offers to keep Google (and customers) happy.

🚫 Mistake 2: Ignoring Mobile Users
Fix: 80%+ of South Africans access the internet via mobile. If your website or ad isn’t mobile-friendly, you're losing business.
✨ Tip: Test your site and ads on different devices every month.

🚫 Mistake 3: Boosting Facebook Posts Instead of Running Proper Ads
Fix: Boosts = easy but low ROI. Real Facebook ads use strategic targeting and A/B testing.
✨ Tip: Invest in proper ad campaigns with clear goals (traffic, leads, sales).

🚫 Mistake 4: No Clear Content Strategy
Fix: Posting randomly won’t build your brand. Plan your content around your customer’s journey:

Awareness → Interest → Action.
✨ Tip: Create monthly content pillars aligned with your brand voice.

🚫 Mistake 5: Not Tracking What Matters
Fix: Likes and follows are nice, but they don't pay the bills. Track leads, conversions, sales, and ROI.
✨ Tip: Set up Google Analytics, Meta Pixel, and UTM links — or talk to us, we’ll set it up for you!

🌟 Bottom Line:
Digital marketing isn’t just about being seen — it's about being strategic.
The good news? You don’t have to do it alone.

👉 Ready to turn your marketing mistakes into momentum?
Book a free 15-minute consult with Verity Digital today and let's get you on the path to smarter growth!